Blood, Sweat & Dough

Blood, Sweat & Dough

Blood, Sweat & Dough

A cinematic commercial campaign for a local pizzeria, Blood, Sweat & Dough captures the passion and craftsmanship - turning the act of making pizza into something personal, purposeful, and impossible to replicate.

A cinematic commercial campaign for a local pizzeria, Blood, Sweat & Dough captures the passion and craftsmanship - turning the act of making pizza into something personal, purposeful, and impossible to replicate.

A cinematic commercial campaign for a local pizzeria, Blood, Sweat & Dough captures the passion and craftsmanship - turning the act of making pizza into something personal, purposeful, and impossible to replicate.

Year

2022

Client

BRICK & DOUGH

Category

COMMERCIAL

Project Review

5/5
Pizza Oven
Pizza Oven
Pizza Oven
Concept
Concept
Concept

Ferrum Films took a storytelling-first approach, building the concept around the owner’s philosophy that making pizza is an art form. The goal was to show that this isn’t just food - it’s craft, experience, and a commitment to doing things the right way.

Production
Production
Production

The shoot combined a personal interview with high-energy b-roll - from fire-lit ovens to dough-stretching in slow motion. Shot with rich textures and fast cuts, every frame was designed to elevate the visual appeal of the process and showcase the owner’s voice as the heart of the brand.

Impact
Impact
Impact

The final product became more than an ad - it was a brand-defining piece that helped elevate the business’s image and connect with viewers through story, quality, and authenticity.

The final product became more than an ad - it was a brand-defining piece that helped elevate the business’s image and connect with viewers through story, quality, and authenticity.

The final product became more than an ad - it was a brand-defining piece that helped elevate the business’s image and connect with viewers through story, quality, and authenticity.

Pizza
Pizza
Pizza

  • More Works More Works

Lamborghini

Con Amore Eterna

BRAND FILM

Lamborghini

Con Amore Eterna

BRAND FILM

Lamborghini

Con Amore Eterna

BRAND FILM

Lady

SeeHer - Women In Dance

PRODUCTION

Lady

SeeHer - Women In Dance

PRODUCTION

Lady

SeeHer - Women In Dance

PRODUCTION